Doctor Lips, LLC, doing business as Dr. Lips
Effective Date: 01 October 2026 Last Updated: 01 October 2026
1. About This Policy
This Privacy Policy explains how Doctor Lips, LLC, doing business as Dr. Lips (“Dr. Lips,” “we,” “us,” or “our”), collects, uses, and discloses information through our website at https://doctorlipsusa.com/ and through the forms, booking tools, and messaging services connected to it.
This policy covers the website. It does not replace any Notice of Privacy Practices we provide to patients regarding protected health information, and it does not replace any consent or authorization form you sign in our clinic. Where those documents apply, they govern.
By using this website, you agree to the practices described here. If you do not agree, please do not use the site.
2. Information We Collect
Information you give us directly. When you fill out a form, request a consultation, book an appointment, join a mailing list, apply for financing, or contact us, you may provide:
- Name, email address, phone number, and mailing address
- Date of birth
- Appointment preferences and requested services
- Information you choose to include in a message or intake field, which may include health or treatment information
- Photographs you upload, where the site provides that function
- Payment information, collected and processed by our payment processor
Information collected automatically. When you visit the site, we and our service providers may collect:
- IP address and approximate location derived from it
- Browser type, operating system, and device identifiers
- Pages viewed, time on page, referring URL, and exit pages
- Cookies, pixels, and similar identifiers as described in Section 6
Information from third parties. We may receive information from our booking platform, our patient communication system, financing partners you apply through, and advertising platforms where you interacted with one of our ads.
3. How We Use Information
We use the information we collect to:
- Schedule, confirm, reschedule, and follow up on appointments
- Respond to consultation requests, questions, and messages
- Process payments and deposits, and support financing applications you initiate
- Send appointment reminders and treatment aftercare information
- Send marketing communications where you have consented, including promotions, new service announcements, and events
- Operate, secure, maintain, and improve the website
- Measure the performance of our advertising
- Comply with legal, regulatory, professional, and recordkeeping obligations
We do not sell your personal information.
4. Text Messaging and SMS
If you provide your mobile number and consent to receive text messages from us, we may send appointment confirmations, reminders, aftercare instructions, and, where separately consented to, promotional messages.
We do not sell, rent, or share mobile phone numbers or SMS consent data with third parties or affiliates for their own marketing purposes. Mobile information collected for text messaging is used only to deliver our own communications to you and is shared only with the service providers that operate our messaging system on our behalf.
Message and data rates may apply. Message frequency varies. Reply STOP to any message to opt out. Reply HELP for assistance. Opting out of marketing texts does not opt you out of transactional messages about an appointment you have booked.
5. How We Share Information
We share information in the following circumstances and no others:
Service providers. Companies that operate our booking system, electronic medical record, customer relationship management platform, website hosting, email and text messaging, payment processing, and analytics. These providers may access information only to perform services for us. Where they handle protected health information on our behalf, we require a Business Associate Agreement.
Financing partners. If you apply for patient financing, the information you submit in that application goes directly to the financing provider and is governed by their privacy policy.
Professional and legal obligations. Where required by law, subpoena, court order, regulatory authority, or professional licensing body, or where necessary to establish or defend a legal claim.
Safety. Where we believe in good faith that disclosure is necessary to prevent serious harm to any person.
Business transfer. In connection with a merger, acquisition, financing, or sale of assets, subject to the protections described in this policy.
We do not sell your personal information to third parties.
6. Cookies, Pixels, and Advertising Technologies
We use cookies and similar technologies to operate the site, remember your preferences, understand how the site is used, and measure advertising performance.
Some of these are provided by third parties, which may include analytics providers and advertising platforms. Where used, these technologies may collect information about your visit to this site and combine it with information those platforms hold about you, which can result in you seeing our ads on other websites and social media services.
We do not deploy advertising or analytics tracking technologies on pages where you submit health information, including intake forms and the booking flow. Advertising technologies elsewhere on the site are configured to exclude information about specific treatments, conditions, or appointments.
Your controls.
- Most browsers allow you to refuse or delete cookies through their settings. Blocking cookies may affect how parts of the site function.
- You can adjust ad personalization directly with the relevant platform, including through Facebook and Instagram ad settings and Google Ads settings.
- We honor Global Privacy Control signals where our systems receive them.
7. Data Retention
We retain website inquiry and marketing information for as long as needed for the purpose it was collected, and then for a reasonable period afterward for legal and business records.
Patient records are retained in accordance with Florida law and applicable professional recordkeeping requirements, which impose their own retention periods independent of this policy.
8. Security
We use administrative, technical, and physical safeguards intended to protect information against unauthorized access, use, and disclosure. These include access controls, encryption in transit, and vendor agreements requiring comparable protections.
No method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security.
Please do not send sensitive health information through unencrypted email or a general website contact form. Use the secure patient portal or contact the clinic by phone.
9. Your Rights and Choices
You may:
- Opt out of marketing email using the unsubscribe link in any marketing message
- Opt out of marketing texts by replying STOP
- Request a copy of the personal information we hold about you
- Request correction of information that is inaccurate
- Request deletion of information, subject to our legal and professional obligations to retain records
To make a request, contact us using the details in Section 13. We may need to verify your identity before responding.
Patients have separate and additional rights regarding protected health information, including rights of access, amendment, restriction, and accounting of disclosures. Those rights are described in our Notice of Privacy Practices, which is provided at the clinic.
Residents of certain states have additional rights under their state privacy laws. If you are a resident of such a state and would like to exercise those rights, contact us and we will respond in accordance with applicable law.
10. Children
This website is intended for adults. We do not knowingly collect personal information online from anyone under 18. If you believe a minor has provided information through this site, contact us and we will delete it.
11. Third Party Links
The site may link to other websites, including social media pages and financing partner applications. We do not control those sites and are not responsible for their privacy practices. Review their policies before providing information.
12. Changes to This Policy
We may update this policy. When we do, we will revise the “Last Updated” date above. Material changes will be signposted on the site. Continued use of the site after a change means you accept the updated policy.
13. Contact Us
Doctor Lips, LLC d/b/a Dr. Lips 17501 N Dale Mabry Hwy, Lutz, Wesley Chapel, Florida 33548
Phone: +1(310)629-8035 Email: Samer@doctorlipsusa.com
If you have a concern about how we handle your health information, you may also file a complaint with the U.S. Department of Health and Human Services, Office for Civil Rights. We will not retaliate against you for filing a complaint.
This policy is a template prepared for Dr. Lips and requires review by a Florida licensed healthcare attorney before publication.